Apple, a name synonymous with innovation, has once again pushed the boundaries of technology by introducing the Apple Vision Pro. This revolutionary spatial computer seamlessly integrates digital content with the physical world, creating an immersive experience that transcends the limitations of traditional computing.

The Dawn of Spatial Computing

The Apple Vision Pro heralds a new era of spatial computing. It’s not just a device; it’s a gateway to an infinite canvas for apps, transcending the confines of traditional displays. The Vision Pro offers a fully three-dimensional user interface controlled by the most natural and intuitive inputs – a user’s eyes, hands, and voice.

This groundbreaking device is powered by visionOS, the world’s first spatial operating system. It allows users to interact with digital content as if it were physically present in their space. The ultra-high-resolution display system, boasting 23 million pixels across two displays, and custom Apple silicon in a unique dual-chip design ensure every experience feels real and immediate.

A New Chapter in Apple’s Innovation Story

Apple’s CEO, Tim Cook, compares the launch of the Vision Pro to the advent of personal computing with the Mac and mobile computing with the iPhone. The Vision Pro, built on decades of Apple innovation, is a leap forward in spatial computing. It’s not just a device; it’s a platform for thousands of groundbreaking innovations, unlocking incredible user experiences and exciting new opportunities for developers.

Extraordinary New Experiences

The Apple Vision Pro brings a new dimension to personal computing. It changes how users interact with their favorite apps, captures and relive memories, enjoy stunning TV shows and movies, and connect with others on FaceTime.

Infinite Canvas for Apps

VisionOS features a three-dimensional interface that frees apps from the boundaries of a display. This allows apps to appear side by side at any scale, enabling users to be more productive with infinite screen real estate and all-new ways to multitask. With support for Magic Keyboard and Magic Trackpad, users can set up the perfect workspace or bring the powerful capabilities of their Mac into Vision Pro wirelessly, creating an enormous, private, and portable 4K display with incredibly crisp text.

Engaging Entertainment Experiences

With two ultra-high-resolution displays, Apple Vision Pro can transform any space into a personal movie theater with a screen that feels 100 feet wide and an advanced Spatial Audio system. Users can watch movies and TV shows or enjoy stunning three-dimensional movies. Apple Immersive Video offers 180-degree high-resolution recordings with Spatial Audio, transporting users to entirely new places.

Immersive Environments

With Environments, a user’s world can grow beyond the dimensions of a physical room with dynamic, beautiful landscapes that can help them focus or reduce clutter in busy spaces. A twist of the Digital Crown lets users control how present or immersed they are in an environment.

Memories Come Alive

Featuring Apple’s first three-dimensional camera, Apple Vision Pro lets users capture, relive, and immerse themselves in favorite memories with Spatial Audio. Every spatial photo and video transports users to a moment, like a celebration with friends or a special family gathering. Users can access their entire photo library on iCloud and view their photos and videos at a life-size scale with brilliant color and spectacular detail.

FaceTime Becomes Spatial

With Apple Vision Pro, FaceTime calls take advantage of the room around the user, with everyone on the call reflected in life-size tiles and Spatial Audio, so it sounds as if participants are speaking right from where they are positioned. Users wearing Vision Pro during a FaceTime call are reflected as a Persona — a digital representation of themselves created using Apple’s most advanced machine learning techniques — which

reflects face and hand movements in real-time. Users can do things together, like watch a movie, browse photos, or collaborate on a presentation.

A Revolutionary Operating System and User Interface

Built on the foundation of decades of engineering innovation in macOS, iOS, and iPadOS, visionOS was designed from the ground up to support the low-latency requirements of spatial computing. The result is a revolutionary operating system that delivers powerful spatial experiences that can take advantage of the space around the user, unlocking new opportunities at work and home.

VisionOS features a brand-new three-dimensional interface that makes digital content look and feel present in a user’s physical world. Responding dynamically to natural light and casting shadows helps the user understand scale and distance. Apple Vision Pro introduces an entirely new input system controlled by a person’s eyes, hands, and voice to enable user navigation and interaction with spatial content. Users can browse through apps by looking at them, tapping their fingers to select, flicking their wrist to scroll, or using voice to dictate.

Breakthrough Design

Apple Vision Pro builds on Apple’s innovation and experience designing high-performance products like Mac, iPhone, and wearables like Apple Watch, culminating in the most advanced personal electronics device ever. To achieve ambitious goals for performance, mobility, and wearability, Apple utilized the most advanced materials possible.

Apple Vision Pro has an astonishing amount of technology in a compact design. A singular piece of three-dimensional formed and laminated glass is polished to create an optical surface that acts as a lens for the wide array of cameras and sensors needed to blend the physical world with digital content. The glass flows into the custom aluminum alloy frame that gently curves around the user’s face. At the same time, the modular system allows for a tailored fit to accommodate a wide range of people.

Unrivaled Innovation in Hardware

Apple Vision Pro is designed to deliver phenomenal computing performance in a compact wearable form factor. Featuring a breakthrough ultra-high-resolution display system built on top of an Apple silicon chip, Vision Pro uses micro-OLED technology to pack 23 million pixels into two displays, each the size of a postage stamp, with wide color and high dynamic range. This technological breakthrough, combined with custom catadioptric lenses that enable incredible sharpness and clarity, delivers jaw-dropping experiences.

Industry-Leading Privacy and Security

Apple Vision Pro is built on a strong foundation of privacy and security and keeps users in control of their data. Optic ID is a new secure authentication system that analyzes a user’s iris under various invisible LED light exposures and then compares it to the enrolled Optic ID data protected by the Secure Enclave to unlock Apple Vision Pro instantly. A user’s Optic ID data is fully encrypted, is not accessible to apps, and never leaves their device, meaning it is not stored on Apple servers.


The Apple Vision Pro is more than just a device; it’s a leap into the future of spatial computing. With its revolutionary design, intuitive user interface, and groundbreaking hardware, it offers an unparalleled user experience. Whether you’re a developer looking to create new spatial computing experiences or a user eager to explore the infinite canvas of apps, the Apple Vision Pro is a game-changer. It’s not just the next step in Apple’s innovation story; it’s the next chapter in the evolution of computing.